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电子商务讲解课件(英文)_Lecture

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电子商务讲解课件英文_Lecture 电子商务 讲解 课件 英文 _Lecture
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按一下以編輯母片標題樣式 按一下以編輯母片副標題樣式 1 Marketing on the Internet Beijing Institute of Technology Lecture 4 eMarketing 3 By Clare Sham Email sclare 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 We ll cover Viral Marketing Date2 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Viral Marketing Any strategy that encourages individuals to pass on a marketing message to others creating the potential for exponential growth Like viruses such strategies take advantage of rapid multiplication to explode the message to thousands to millions word of mouth leveraging the media network marketing Example Hotmail Date3 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Elements of Viral Marketing Strategy Gives away products or services Provides for effortless transfer to others Scales easily from small to very large Exploits common motivations and behaviors Utilizes existing communication networks Takes advantage of others resources Let s examine each of these elements briefly Date4 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Case H Give away free e mail addresses and services Attach a simple tag at the bottom of every free message sent out Get your private free email at People e mail to their own network of friends and associates who see the message sign up for their own free e mail service To ever increasing circles of friends and associates Carefully designed viral marketing strategy ripples outward extremely rapidly Date5 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Case Amazon Affiliate program with 300 000 links on member websites Requires robust database Motivation Revenue Network Affiliates site visitors Resources Affiliate s website e mail Date6 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Geocities allows members to construct free websites which they invite their friends to see On each visit an interstitial ad pops up to invite visitor to Geocities Transfer Builds website with wizard Requires larger servers and more disk space Motivation Pride in creativity family bonds Network E mail personal friends family Resources Member s e mail Date7 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 eGroups allows members to set up discussion and work groups on line and then invite their friends to be a part who can then begin a group of their own Invitations use eGroups resources Requires larger servers Motivation Work productivity family connectivity Network Family work academic associates Date8 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 ICQ instant messaging system allows members to set up accounts who then invite friends to sign up for the service themselves Requires larger servers Motivation Love keep in touch chat Network Family work associates Resource Invite friends using own e mail Date9 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Blue Mountain Art provides greeting cards which can be e mailed to friends who then are invited to send their own cards Uses Blue Mountain s mail server to send e mail Wide selection Requires larger servers Motivation Love friendship sympathy loyalty Network Personal friends family Date10 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Affiliate and Partnership Programs allowing other websites to advertise your product in exchange for a small commission on each sale they generate CPT at least 10 000 for your affiliate program software Promoting your affiliate program Strategy for B2C Date11 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Date12 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Insights on Email Marketing Killer app for marketing online Responses are high costs are low Proactively reaches users 3 years ago Database is key 85 home computer 75 business computer via email Sensitive privacy concerns spam Date13 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Advantages Cost substitute standard mail telephone Virtually real time distribution Interactivity Higher Click through Rates lBanner 50 penetration Date33 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Director E Mail Marketing Post Date 21 Feb 01 Responsible for the strategic development and implementation of company s outbound email direct marketing services Managing and coordinating implementation of email delivery management technology Assisting local offices to identify coordinate and acquire email list representations Coordinating marketing activities materials related to email direct marketing services Managing and coordinating email service vendors partners Developing fine tuning and managing internal processes and documentation Providing internal training on e mail marketing services technology Date34 药物支架与冠状动脉搭桥手术治疗冠心病多支病变疗效对比2010届高考生物第一轮复习专题课件第五单元生物的遗传变异与进化这就是生命中唯一的财富活过并经历痛苦能做到这一点也就 Group Project e Strategies Web Site content Site Map Product Strategy lProduct Design Consideration lAny value added services lRevenue Model eg Membership fee lDatabase lProduct Life Cycle lNew Products Opportunities Date35
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